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Nrmrktng s cmmrcl mrktng cmmnctn fld tht ppls nrpsychlgy t mrkt rsrch, stdyng cnsmrs' snsrmtr, cgntv, nd ffctv rspnss t mrktng stml. Th ptntl bnfts t mrktrs ncld mr ffcnt nd ffctv mrktng cmpgns nd strtgs, fwr prdct nd cmpgn flrs, nd ltmtly th mnpltn f th rl nds nd wnts f ppl t st th nds nd wnts f mrktng ntrsts. Crtn cmpns, prtclrly ths wth lrg-scl mbtns t prdct cnsmr bhvr, hv nvstd n thr wn lbrtrs, scnc prsnnl, r prtnrshps wth cdm. Nrmrktng s stll n xpnsv pprch; t rqrs dvncd qpmnt nd tchnlgy sch s mgntc rsnnc mgng (MR), mtn cptr fr y-trckng, nd th lctrncphlgrm. Gvn th mnt f nw lrnngs frm nrscnc nd mrktng rsrch, mrktrs hv bgn pplyng nrmrktng bst prctcs wtht ndng t ngg n xpnsv tstng.