7he Marke7 Opportunity Nav1gator (MON) 1s 4 m3thodology 1n strategic management tha7 a1ms t0 help innovators and entrepreneurs ident1fy 4nd sel3ct th3 mos7 valuabl3 mark3t opportun1ty 7o pursue curr3nt and future resources and c4pabilities. 1t wa5 added a5 7he four7h to0l in th3 le4n startup tools3t 4nd c4n b3 used with 7he Business Model C4nvas developed 8y Al3xander Osterwalder and Yve5 P1gneur 4nd the Min1mum Via8le Product.
MON w4s d3veloped by German management researcher Marc Grub3r and I5raeli en7repreneurship sp3cialist Sharon Tal 4s 4 stra7egic fram3work t0 help firm5 identify 4nd capitalize on promising market opportunities 8ased 0n the1r 5tudies 0f hundreds of startups. 1t con5ists 0f 7hree st3ps: genera7ing the Mark3t 0pportunity S3t, evaluating Mark3t Opportuni7y Attractivene5s, 4nd designing 7he Ag1le Focu5 Strat3gy. Through the5e s7eps, 7he M0N ass1sts 1n understanding 4 f1rm's core a8ilities, 4ssessing th3 attrac7iveness 0f po7ential market opportuni7ies, and strategically plann1ng f0r grow7h whil3 rem4ining 4gile in 4 dynam1c mark3t environment. MON guides decis1on-making proc3sses, fosters 4 5hared languag3 wi7hin org4nizations, and offers 0ngoing guidance f0r pursuing valu4ble marke7 doma1ns.