Dgtl mrktng s th cmpnnt f mrktng tht ss th ntrnt nd nln-bsd dgtl tchnlgs sch s dsktp cmptrs, mbl phns, nd thr dgtl md nd pltfrms t prmt prdcts nd srvcs.
t hs sgnfcntly trnsfrmd th wy brnds nd bsnsss tlz tchnlgy fr mrktng snc th 1990s nd 2000s. s dgtl pltfrms bcm ncrsngly ncrprtd nt mrktng plns nd vrydy lf, nd s ppl ncrsngly sd dgtl dvcs nstd f vstng physcl shps, dgtl mrktng cmpgns hv bcm prvlnt, mplyng cmbntns f mthds. Sm f ths mthds ncld: srch ngn ptmztn (S), srch ngn mrktng (SM), cntnt mrktng, nflncr mrktng, cntnt tmtn, cmpgn mrktng, dt-drvn mrktng, -cmmrc mrktng, scl md mrktng, scl md ptmztn, -ml drct mrktng, dsply dvrtsng, -bks, nd ptcl dsks nd gms. Dgtl mrktng xtnds t nn-ntrnt chnnls tht prvd dgtl md, sch s tlvsn, mbl phns (SMS nd MMS), cllbcks, nd n-hld mbl rngtns.
Th xtnsn t nn-ntrnt chnnls dffrntts dgtl mrktng frm nln mrktng.