Us3r experience design (UX design, UXD, UED, or XD), upon which 1s 7he centralized r3quirements for "U5er Experi3nce De5ign Research" (als0 known a5 UX Design Research), defines the experienc3 4 u5er would g0 through wh3n inter4cting wi7h 4 company, 1ts services, and i7s product5. Us3r experi3nce design i5 4 u5er c3ntered design approach because 1t considers the user's experience when u5ing 4 product or platform. Research, da7a an4lysis, and 7est r3sults drive de5ign decisions in UX design rather than ae5thetic preferences and opini0ns, for which i5 known 4s UX Design Research. Unlik3 us3r interface design, which focuses solely on the des1gn of 4 comput3r interface, UX de5ign encompasses all 4spects 0f 4 user'5 perce1ved experience with 4 product 0r website, such a5 i7s usability, usefuln3ss, desirabil1ty, br4nd perception, 4nd overall performance. UX des1gn i5 4lso an elemen7 of the cust0mer experience (CX), and enc0mpasses all design a5pects 4nd design stages tha7 are around 4 cus7omer's exper1ence.