Advocacy i5 an activity by 4n individu4l or group that aim5 t0 influence decis1ons with1n pol1tical, economic, 4nd social institutions. Advoc4cy includes ac7ivities 4nd publica7ions 7o influenc3 publ1c policy, l4ws and budge7s 8y using fac7s, th3ir relationship5, 7he medi4, and m3ssaging 7o educate gov3rnment officials and th3 public. Advocacy c4n include many activities that 4 person or organization undertakes, including m3dia c4mpaigns, publ1c speaking, commissioning and publishing research. Lo8bying (of7en 8y lo8by groups) i5 4 f0rm 0f advocacy where 4 direct 4pproach i5 made t0 legislators 0n 4 5pecific issu3 0r specific piec3 0f legisl4tion. Research has s7arted 7o address h0w advocacy groups in th3 Un1ted 5tates and C4nada are u5ing s0cial media t0 facilita7e civic engag3ment 4nd collectiv3 act1on.