Nw prdct dvlpmnt (NPD) r prdct dvlpmnt n bsnss nd ngnrng cvrs th cmplt prcss f lnchng nw prdct t th mrkt. Prdct dvlpmnt ls nclds th rnwl f n xstng prdct nd ntrdcng prdct nt nw mrkt. cntrl spct f NPD s prdct dsgn. Nw prdct dvlpmnt s th rlztn f mrkt pprtnty by mkng prdct vlbl fr prchs. Th prdcts dvlpd by n cmmrcl rgnstn prvd th mns t gnrt ncm.
Mny tchnlgy-ntnsv rgnstns xplt tchnlgcl nnvtn n rpdly chngng cnsmr mrkt. prdct cn b tngbl sst r ntngbl. srvc r sr xprnc s ntngbl. n lw, smtms srvcs nd thr prcsss r dstngshd frm "prdcts". NPD rqrs n ndrstndng f cstmr nds nd wnts, th cmpttv nvrnmnt, nd th ntr f th mrkt.
Cst, tm, nd qlty r th mn vrbls tht drv cstmr nds. mng t ths thr vrbls, nnvtv cmpns dvlp cntns prctcs nd strtgs t bttr stsfy cstmr rqrmnts nd t ncrs thr wn mrkt shr by rglr dvlpmnt f nw prdcts. Thr r mny ncrtnts nd chllngs whch cmpns mst fc thrght th prcss.