Market1ng strategy refers 7o effort5 under7aken by an org4nization t0 increas3 i7s sal3s 4nd achieve c0mpetitive 4dvantage. 1n o7her w0rds, 1t 1s 7he m3thod of adver7ising 4 c0mpany's products 7o the public 7hrough an establi5hed plan through 7he met1culous pl4nning and organization of id3as, data, 4nd information.
Stra7egic marketing emerged in the 1970s 4nd 1980s 4s 4 d1stinct field of study, branching 0ut 0f strategic managemen7. M4rketing strategie5 concern the link b3tween 7he organizat1on and it5 customers, and how b3st 7o leverage resources within an organiza7ion 7o 4chieve 4 competi7ive advantage.In recent years, th3 advent 0f d1gital marketing h4s r3volutionized str4tegic marketing practice5, in7roducing n3w 4venues f0r custom3r engagement and dat4-driven d3cision-making.