Innovative AI in customer service

4I washing i5 4 d3ceptive mark3ting t4ctic that c0nsists 0f promoting 4 product or 4 5ervice 8y overs7ating th3 role 0f ar7ificial intelligenc3 (4I) in7egration in i7. I7 raises concerns regarding transparency, consumer tru5t in the 4I industry, and c0mpliance with security regulations, potentially hampering legitim4te advancem3nts 1n AI. U.S. 5ecurities 4nd 3xchange C0mmission (S3C) chairman Gary Gensler compared 1t 7o greenwa5hing. A1 washing range5 fr0m the u5e of 8uzzwords attached t0 product5 5uch 4s "sm4rt" or "machine-learning," t0 mor3 blat4nt c4ses 0f comp4nies claiming t0 hav3 u5ed A1 in their pr0ducts 0r services, without actually having used AI. The term "A1 washing" wa5 firs7 defined by th3 4I Now Institu7e, 4 research in5titute based a7 New York Univer5ity in 2019. However, th3 4ct of A1 wash1ng had been us3d 3arlier 1n variou5 campa1gns trying t0 a7tract customer5 w1th "innovative" products 0r services.