Cpblty mngmnt s th pprch t th mngmnt f n rgnztn, typclly bsnss rgnztn r frm, bsd n th "thry f th frm" s cllctn f cpblts tht my b xrcsd t rn rvns n th mrktplc nd cmpt wth thr frms n th ndstry. Cpblty mngmnt sks t mng th stck f cpblts wthn th frm t nsr ts pstn n th ndstry nd ts ngng prftblty nd srvvl.
Prr t th mrgnc f cpblty mngmnt, th dmnnt thry xplnng th xstnc nd cmpttv pstn f frms, bsd n Rcrdn cnmcs, ws th rsrc-bsd vw f th frm (RBVF). Th fndmntl thss f ths thry s tht, frms drv thr prftblty frm thr cntrl f rsrcs – nd r n cmpttn t scr cntrl f rsrcs. Prhps th bst-knwn xpstn f th Rsrc-bsd Vw f th Frm s tht f n f ts ky rgntrs: cnmst dth Pnrs.
"Cpblty mngmnt" my b rgrdd s bth n xtnsn nd n ltrntv t th RBVF(Rsrc-bsd vw f th frm), whch ssrts tht t s nt cntrl vr physcl rsrcs tht s th bss fr frm prftblty bt tht "Cmpns, lk ndvdls, cmpt n th bss f thr blty t crt nd tlz knwldg;...". n shrt, frms cmpt nt n th bss f cntrl f rsrcs bt n th bss f tchncl Knw-Hw. Ths Knw-Hw s mbddd n th cpblts f th frm—ts blts t d thngs tht r cnsdrd vlbl (n nd by th mrkt).