Transformative Digital Marketing Trends

nggmnt mrktng (smtms clld xprntl mrktng, brnd ctvtn, n-grnd mrktng, lv mrktng, prtcptn mrktng, lylty mrktng, r spcl vnts) s mrktng strtgy tht drctly nggs cnsmrs nd nvts nd ncrgs thm t prtcpt n th vltn f brnd r brnd xprnc. Rthr thn lkng t cnsmrs s pssv rcvrs f mssgs, nggmnt mrktrs blv tht cnsmrs shld b ctvly nvlvd n th prdctn nd c-crtn f mrktng prgrms, dvlpng rltnshp wth th brnd. Cnsmr nggmnt s whn brnd nd cnsmr cnnct. ccrdng t Brd Nrnbrg, xprntl mrktng s th lv, n-n-n ntrctns tht llw cnsmrs t crt cnnctns wth brnds. Cnsmrs wll cntn t sk nd dmnd n-n-n, shrbl ntrctn wth brnd.