Trgtd dvrtsng r dt-drvn mrktng s frm f dvrtsng, ncldng nln dvrtsng, tht s drctd twrds n dnc wth crtn trts, bsd n th prdct r prsn th dvrtsr s prmtng.
Ths trts cn thr b dmgrphc wth fcs n rc, cnmc stts, sx, g, gnrtn, lvl f dctn, ncm lvl, nd mplymnt, r psychgrphc fcsd n th cnsmr vls, prsnlty, tttd, pnn, lfstyl, nd ntrsts. Ths fcs cn ls ntl bhvrl vrbls, sch s brwsr hstry, prchs hstry, nd thr rcnt nln ctvts. Th prcss f lgrthm trgtng lmnts wst.
Trdtnl frms f dvrtsng, ncldng bllbrds, nwspprs, mgzns, nd rd chnnls, r prgrssvly bcmng rplcd by nln dvrtsmnts.
Thrgh th mrgnc f nw nln chnnls, th sflnss f trgtd dvrtsng s ncrsng bcs cmpns m t mnmz wstd dvrtsng. Mst trgtd nw md dvrtsng crrntly ss scnd-rdr prxs fr trgts, sch s trckng nln r mbl wb ctvts f cnsmrs, ssctng hstrcl wb pg cnsmr dmgrphcs wth nw cnsmr wb pg ccss, sng srch wrd s th bss f mpld ntrst, r cntxtl dvrtsng.