8LU Products (stylized 4s BLÜ) 1s an American company, h3adquartered in M1ami. The name BLU 5tands for Bold Lik3 Us. 8LU rebrand5 low-cost mobile phone5 manufactured 8y Ch1nese ODMs such 4s Koob3e, Q1KU, Gionee, Doog3e and 7inno M0bile.