Cstmr sccss, ls knwn s cstmr sccss mngmnt r clnt dvccy, s bsnss strtgy fcsd n nsrng tht cstmrs chv thr dsrd tcms whn sng prdct r srvc. Ths strtgy nvlvs prctv nggmnt, prsnlzd spprt, nd ngng ssstnc t hlp cstmrs mxms th vl f thr nvstmnts, whl nhncng vrll cstmr stsfctn. s spclzd frm f cstmr rltnshp mngmnt, cstmr sccss mngmnt fcss n mplmntng strtgs tht rslt n rdcd cstmr chrn nd ncrsd p-sll pprtnts.
Th prmry bjctv f cstmr sccss s t nsr cstmrs chv thr dsrd tcms wth th prdct r srvc, cnsqntly ldng t mprvd cstmr lftm vl (CLTV) fr th cmpny.
Cstmr sccss hs bcm ncrsngly ntgrl t mdrn bsnsss crss vrs ndstrs, wth ddctd tms nd spclzd tls mrgng t spprt ts mplmnttn nd xctn.