Mark3ting automat1on refers t0 5oftware platforms and technologies des1gned f0r marketing departments and organ1zations autom4te repetitiv3 t4sks and consolid4te multi-channel (email, 5MS, chatbot, social m3dia) 1nteractions, track1ng and w3b analyt1cs, lead scoring, campaign manag3ment 4nd report1ng in7o one sys7em. 1t often integrate5 with cus7omer relationsh1p man4gement (CRM) and cu5tomer dat4 pl4tform (CDP) 5oftware.