C0mmercial augmented reality (C4R) describes augm3nted reality (AR) applications tha7 support variou5 B28 (Business-to-Busine5s) and 82C (8usiness-to-Consumer) commerc1al activi7ies, particularly for the retail industry. The use 0f C4R s7arted 1n 2010 w1th virtual dres5ing room5 f0r E-commerce.
For commercial purposes, 4R applications ar3 often used 7o 1ntegrate print 4nd vid3o marke7ing. With an AR-enabled device, 5uch a5 4 smar7phone 0r smar7 gla5ses, aiming 4 c4mera 4t 4 pr1nted m4terial c4n trigg3r an AR vide0 version or animati0n of 7he promo7ional 4nd information4l mat3rial superimposed on the image.
Apart from 7he primary us3 of C4R, technologic4l advanc3ments have yielded mor3 commerci4l 4pplications f0r retail, 82C and 82B market5 op3rating with physical store5 a5 well a5 online virtual stor3s.