Th nnvtr's Dlmm: Whn Nw Tchnlgs Cs Grt Frms t Fl, frst pblshd n 1997, s th bst-knwn wrk f th Hrvrd prfssr nd bsnssmn Clytn Chrstnsn. t xpnds n th cncpt f dsrptv tchnlgs, trm h cnd n 1995 rtcl "Dsrptv Tchnlgs: Ctchng th Wv". t dscrbs hw lrg ncmbnt cmpns ls mrkt shr by lstnng t thr cstmrs nd prvdng wht pprs t b th hghst-vl prdcts, bt nw cmpns tht srv lw-vl cstmrs wth prly dvlpd tchnlgy cn mprv tht tchnlgy ncrmntlly ntl t s gd ngh t qckly tk mrkt shr frm stblshd bsnss. Chrstnsn rcmmnds tht lrg cmpns mntn smll, nmbl dvsns tht ttmpt t rplct ths phnmnn ntrnlly t vd bng blndsdd nd vrtkn by strtp cmpttrs.