Th prchs fnnl, r prchsng fnnl, s cnsmr-fcsd mrktng mdl tht llstrts th thrtcl cstmr jrny twrd th prchs f gd r srvc.
Ths stgd prcss s smmrzd blw:
wrnss – Whn prspctv cstmr bcms wr tht sllr ffrs prdct, sltn, r srvc tht wll mt thr nds, thy r n th wrnss stg. Ths cn hppn thrgh dvrtsng, wrd f mth, prspct rsrch, r ny f svrl thr chnnls. ftr bcmng wr, th prspct wll bgn t cnsdr hw thy cn fnd n pprprt sltn t thr prblm.
ntrst – Whn prspct xprsss ntrst n srvc, thy g thrgh n vltn prcss n whch thy sk mr nfrmtn, cmpr th ffrngs f vrs cmpttrs, nd bcm mr dctd bt th fctrs srrndng th ffrng. t ths lvl, sllr mst prvd th prspct wth cmpllng rgmnt fr th ffctvnss f thr prdct.
Dsr – Gttng prspct t mk dcsn bls dwn t gvng thm ll th nfrmtn thy nd, nswrng ny qstns tht r hldng thm bck frm tkng ctn, ssgng ny frs thy my hv, nd cnvncng thm tht th ctn thy’r bt t tk wll rslt n stsfctn. Ths s th lvl t whch th sllr mst dmnstrt hs thrty nd prv t thm tht ts th bst ptn.
ctn – Th fnl stg f th sls fnnl s ctn. Ths s th pnt t whch th prspctv cstmr cmplts th prcss by bcmng n ctv cstmr. t s pssbl t cnvrt n-tm cstmr nt rpt cstmr s n ddtnl stg t th ctn cmpnnt. By gvng th cstmr xctly wht thy wnt nd mr, y cn kp thm cmng bck nd pssbly rs wrnss, ttrctng nw prspcts nt th sls fnnl.
Th prchs fnnl s ls ftn rfrrd t s th "cstmr fnnl", "mrktng fnnl", "sls fnnl", r "cnvrsn fnnl". Th ssctn f th fnnl mdl wth th D cncpt ws frst prpsd n Bnd Slsmnshp by Wllm W. Twnsnd n 1924.
Ths rly mdl hs bn mdfd by mrktng cnsltnts nd cdmcs t ctr t th mdrn cstmr nd s nw rfrrd t n mrktng s th "prchs fnnl" r "byng fnnl". Mny dffrnt bsnss-t-cnsmr prchs mdls xst n mrktng tdy, bt t s gnrlly ccptd tht th mdrn bsnss-t-bsnss prchs fnnl hs mr stgs, cnsdrs rprchs ntnt, nd tks nt ccnt nw tchnlgs nd chngs n cnsmr prchs bhvr. s mdl, th byng fnnl hs bn vldtd n vrty f dmns, ncldng srchng, kywrd dvrtsng, nd ld gnrtn, bt ls mdfd t ncld prvsly ncnsdrd stps nd mtrcs sch s tbnd sls nd ntrnt mprssns.
Th prchs fnnl cncpt s sd n mrktng t gd prmtnl cmpgns trgtng dffrnt stgs f th cstmr jrny nd s bss fr cstmr rltnshp mngmnt (CRM) prgrms nd ld mngmnt cmpgns.