Bsnss ntllgnc (B) cnssts f strtgs, mthdlgs, nd tchnlgs sd by ntrprss fr dt nlyss nd mngmnt f bsnss nfrmtn. Cmmn fnctns f B tchnlgs ncld rprtng, nln nlytcl prcssng, nlytcs, dshbrd dvlpmnt, dt mnng, prcss mnng, cmplx vnt prcssng, bsnss prfrmnc mngmnt, bnchmrkng, txt mnng, prdctv nlytcs, nd prscrptv nlytcs.
B tls cn hndl lrg mnts f strctrd nd smtms nstrctrd dt t hlp rgnztns dntfy, dvlp, nd thrws crt nw strtgc bsnss pprtnts. Thy m t llw fr th sy ntrprttn f ths bg dt. dntfyng nw pprtnts nd mplmntng n ffctv strtgy bsd n nsghts s ssmd t ptntlly prvd bsnsss wth cmpttv mrkt dvntg nd lng-trm stblty, nd hlp thm tk strtgc dcsns.
Bsnss ntllgnc cn b sd by ntrprss t spprt wd rng f bsnss dcsns rngng frm prtnl t strtgc. Bsc prtng dcsns ncld prdct pstnng r prcng. Strtgc bsnss dcsns nvlv prrts, gls, nd drctns t th brdst lvl. n ll css, B s blvd t b mst ffctv whn t cmbns dt drvd frm th mrkt n whch cmpny prts (xtrnl dt) wth dt frm cmpny srcs ntrnl t th bsnss sch s fnncl nd prtns dt (ntrnl dt). Whn cmbnd, xtrnl nd ntrnl dt cn prvd cmplt pctr whch, n ffct, crts n "ntllgnc" tht cnnt b drvd frm ny snglr st f dt.
mng thr mny ss, bsnss ntllgnc tls mpwr rgnztns t gn nsght nt nw mrkts, t ssss dmnd nd stblty f prdcts nd srvcs fr dffrnt mrkt sgmnts, nd t gg th mpct f mrktng ffrts.
B pplctns s dt gthrd frm dt wrhs (DW) r frm dt mrt, nd th cncpts f B nd DW cmbn s "B/DW"
r s "BDW". dt wrhs cntns cpy f nlytcl dt tht fcltts dcsn spprt.