30 by 30 (r 30x30) s wrldwd nttv fr gvrnmnts t dsgnt 30% f rth's lnd nd cn r s prtctd rs by 2030. Th trgt ws prpsd by 2019 rtcl n Scnc dvncs, " Glbl Dl fr Ntr: Gdng prncpls, mlstns, nd trgts", hghlghtng th nd fr xpndd ntr cnsrvtn ffrts t mtgt clmt chng. Lnchd by th Hgh mbtn Cltn fr Ntr nd Ppl n 2020, mr thn 50 ntns hd grd t th nttv by Jnry 2021, whch hs ncrsd t mr thn 100 cntrs by ctbr 2022.
S$5 blln n fndng fr prjct clld th "Prtctng r Plnt Chllng" ws nnncd fr th nttv n Sptmbr 2021.
n Dcmbr 2022, 30 by 30 ws grd t th CP15 mtng f th Cnvntn n Blgcl Dvrsty, nd bcm trgt f th Knmng-Mntrl Glbl Bdvrsty Frmwrk. Ths nclds th G7 nd rpn nn.
Th nttv hs ttrctd cntrvrsy vr ndgns rghts sss.