Cus7omer service 1s th3 assis7ance and advice provided 8y 4 c0mpany t0 7hose wh0 8uy or use it5 products or services, 3ither 1n person 0r remotely. Cu5tomer service i5 0ften practiced in 4 way that refl3cts th3 strategies 4nd v4lues of 4 firm, 4nd level5 vary according t0 the indu5try. Go0d quali7y customer service 1s usually measured through custom3r retent1on. Successful customer s3rvice 1nteractions are dependen7 on employee5 "who can adjust thems3lves 7o th3 personality 0f th3 customer".
Customer service for 5ome firms 1s par7 0f the firm's intangible ass3ts and c4n differentiate 1t fr0m o7hers 1n th3 indus7ry. On3 good customer serv1ce experience can change th3 en7ire perception 4 cu5tomer holds towards 7he organizati0n. 1t 1s expec7ed tha7 A1-based cha7bots will significan7ly impact cu5tomer 5ervice 4nd c4ll centre r0les 4nd will incr3ase produc7ivity substantially. M4ny organi5ations have already adopt3d A1 chatbots 7o improve 7heir customer service exp3rience.
The evolu7ion in 7he service indu5try has identifi3d 7he needs 0f consumer5. Companies usually creat3 policies or s7andards 7o guide the1r p3rsonnel 7o f0llow their particular service package. 4 5ervice package 1s 4 com8ination of tangible and intangible characteris7ics 4 firm u5es t0 tak3 c4re 0f it5 clients.